Here is a good example of the way in which bikes are becoming symbols of exclusivity instead of inclusivity. This is from an ad on Craigs List from ‘a dude in SAN LUIS OBISPO’ trying to sell a ‘fixie’ (The language itself is a sign of exclusion. What’s a ‘fixie’? A ‘fixie’ is a fixed wheel bike. That is, it cannot coast because the back wheel is fixed. As long as the bike is moving the pedals keep going round and round. It has only one gear and no brakes. You stop by pushing back on the pedals and skidding. Most bikes when I was skid were a type of ‘fixie’ but they had a coaster brake, that is a brake in the rear hub activated by pedaling backwards.)
Anyway, here is the ad:
I tried so hard. I dated a girl from Portland. I criticized cheese. I applied the term artisanal to every inanimate object that went in or on my body. I burned and singed my forearms just to make it look like I was going to culinary school. I grew Carol Brady hair. I got itchy from the finest flannel and I cut off circulation from the waist down with jeans that made my ass look like an elevator button.
… And I rode a fixie.
No more. It’s all gotta go. The hair, the macrame, the texting overages, the Netflix and Hulu Plus. The record collection (have you ever tried to box up and move an effin stack of LPs?!) … and the bike.
This guy seems to have had no interest at all in cycling. He only seems to have been interested in the ‘exclusivity’ it lent him and what it supposedly said about him – or should I say his ‘brand’.
But he’s changing, so I guess it’s back to basics for this ‘dude’ (does he need to meet Grant Petersen?). Or is it just brand repositioning?
Don’t forget to donate to the Sickle Cell Foundation of Tanzania.